A post shared by Coca-Cola Brasil (@cocacola_br) A photo posted by on Coca-Cola says it decided to remake the Holidays are ...

For decades, authenticity has been the message at the heart of Coca-Cola's branding. But not for Christmas 2024, it seems.

It included campaigns that tied into global cultural moments, such as K-pop, Chinese New Year, and Nepal’s Dashain festival.

By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ago By E.J. Schultz - 2 hours 35 min ago By Jack Neff - 2 hours 35 min ago By Jon Springer - 2 hours 35 min ago By Ad Age ...

Coca-Cola has created a new AI-generated version of ‘Holidays Are Coming’, which will run on TV screens instead of the original 1995 ad this festive season. The new AI-generated ad, the first of its ...

After breaking the agreement on the sale of Nestea, Coca-Cola wants to promote its own brand, Fuze Tea, in a move that could ...

“We recreated it by combining human ingenuity and human creativity with artificial intelligence tools to deliver the ...

We also sell both admissions and sponsorship packages for our investment conferences and advertising on our websites and newsletters. Maintaining independence and editorial freedom is essential to ...

Cola's The Santa Stories campaign at the top of 2023's UK Campaign Effectiveness ranking The ability of strong brands to grow ...

Coca-Cola India's profit declined by 42% to Rs 420.29 crore in FY24, while revenue increased by 4% to Rs 4,713.38 crore. The company's expenses on advertising and sales promotion surged by 35%.

DISCOUNT retailer Lidl is launching its very own cola-themed Christmas truck for the first time. The supermarket chain is taking the giant 15 tonne lorry on tour, visiting nine locations across ...