Coca-Cola took its iconic campaign featuring singers on a hilltop and updated it via a more personal, mobile-focused experience, resulting in one of the most successful campaigns of the summer.

Coca-Cola is leading the way in leveraging mobile for live event marketing with a strategy that created unique engagement opportunities before, during and after this year's Super Bowl game to build ...

Coke's new ad campaign will unite Coca-Cola, Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life under one slogan. The "Taste the Feeling" campaign is part of an effort to combat the trend of ...

One of 10 children raised on a farm in Etowah County, Alabama, Mary went on change an industry and young lives.

The key to successfully implementing avatars lies in understanding best practices and addressing potential challenges.

In celebration of the Olympic Games Paris 2024, Coca-Cola has invited everyone to rediscover the beauty of connection, with a multi-touchpoint online and offline campaign. Celebrating the magic of ...

Coca-Cola's award-winning "Recycle Me" ad has drawn backlash from critics who argue that the beverage giant is misleading ...

This Ganesh Chaturthi, Coca-Cola and WPP Open X led by Ogilvy have brought a fresh twist to the concept of waiting in line ...

Coca-Cola Singapore is suiting up in its new collaboration with Marvel.

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

The Coca-Cola Company KO has been witnessing resilient business trends on a strong brand portfolio, investments across the ...

Reliance Consumer Products is expanding its Campa soft drink range to new markets at prices 50% lower than Coca-Cola and ...