Coca-Cola took its iconic campaign featuring singers on a hilltop and updated it via a more personal, mobile-focused experience, resulting in one of the most successful campaigns of the summer.

Coca-Cola is leading the way in leveraging mobile for live event marketing with a strategy that created unique engagement opportunities before, during and after this year's Super Bowl game to build ...

In today’s marketing world, color plays a vital role in how brands ... For example, when I see red, I immediately think of ...

Coke's new ad campaign will unite Coca-Cola, Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life under one slogan. The "Taste the Feeling" campaign is part of an effort to combat the trend of ...

One of 10 children raised on a farm in Etowah County, Alabama, Mary went on change an industry and young lives.

The key to successfully implementing avatars lies in understanding best practices and addressing potential challenges.

Coca-Cola's award-winning "Recycle Me" ad has drawn backlash from critics who argue that the beverage giant is misleading ...

In celebration of the Olympic Games Paris 2024, Coca-Cola has invited everyone to rediscover the beauty of connection, with a multi-touchpoint online and offline campaign. Celebrating the magic of ...

This Ganesh Chaturthi, Coca-Cola and WPP Open X led by Ogilvy have brought a fresh twist to the concept of waiting in line ...

Because who doesn’t want a Coke-flavored Oreo or an Oreo-flavored Coke? The post Coca-Cola & Oreo Are Releasing A Chocolate ...

Coca-Cola Singapore is suiting up in its new collaboration with Marvel.

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