When it comes to marketing, the term "cohort" refers to specific experiences, events or other factors shared by a group of consumers according to Google. These cohorts are used to identify and target ...

Cohort analysis is a way of evaluating your business that involves grouping customers into “cohorts” and observing how they behave over time. A commonly used approach is monthly cohort analysis, where ...

Cohort studies are a type of research design. They are also called longitudinal studies because they follow groups of people over time. Results from cohort studies can help people understand human ...