Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.

No tints are permitted for use. Reversals of the icon may be used as long as the background color continues at least one icon width past the edge of the icon. The Hope logo must always have a clear ...

It’s not HBO, it’s Max - but the new logo for Warner Bros. Discovery’s streamer now certainly looks like HBO’s at a glance.

In a follow-up to last month's report, Warner Bros. Discovery started rolling out the new Max logo color scheme, which has ...