Cracker Barrel's controversial redesign made its way to the president's desk, and now the company says it's reverting to its old logo. "We thank our guests for sharing your voices and love for Cracker ...

As noted in Tom May's recent recap of the year in branding, 2025 was a dangerous time to refresh an identity or roll out a logo redesign. Everyone has an opinion on design these days, and social media ...

Cracker Barrel has cut ties with the design firm behind its failed logo redesign. The company confirmed the decision in a press release issued Thursday. "The Company also today confirmed that it is ...

Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.