Boris Dzhingarov, founder of ESBO Ltd, leads a global Digital PR & SEO agency dedicated to enhancing brand awareness and visibility. As technology advances at a breakneck pace, the intersection of ...

Three researchers from University of Georgia published a new Journal of Marketing study that examines how experiencing positive emotion when searching online for a product can impact what consumers ...

For many brands, the past year has been a race to remain relevant and provide as seamless an experience as possible in the digital channels where consumers are increasingly spending their time—from ...

In today’s hyperconnected world, social media has become a critical channel for businesses to understand consumers. While social listening tools are widely used, they often fall short, providing only ...

The origins of emotional shopping go back decades. Psychologists studying this type of consumer behavior have cited a number of factors for why people make purchases of things they don’t need.

Editor’s Note: This is the first installment in a new monthly series by shopper marketing specialist, Terri Goldstein. With more than 20 years of experience in brand strategy and package design, she ...

This Christmas, major brands in the UK are spending more than £10 billion on advertising. And to justify the big spend, they are using sophisticated emotional marketing strategies to capture attention ...