Consumer sentiment hit a record low, but jobs and income data suggest spending holds. Oil prices pose the real risk worth ...

"We're really seeking to establish what message a consumer takes away from a particular advertisement," said Brian Sowers, principal at Applied Marketing Science. Companies marketing a product or ...

Consumer demand is a driving force of economic growth, accounting for about two-thirds of the US economy. So when policymakers want to determine how a particular fiscal or monetary policy will land, ...

Americans are unhappy about high gas prices and resurgent inflation. Are Americans really feeling worse than ever about their financial well-being? A long-running survey of consumers suggests the ...

As savvy plaintiffs and defendants know, the viability of class actions relies on evidence—and surveys are the best way to generate evidence about consumer behaviors or opinions. In class actions, ...