The buying process isn’t always smooth for customers. Sometimes they have questions that aren’t easily answered, or there are unanticipated snags in the buying process. Other times, they just need a ...

Let’s face it: Your customers don’t want to wait when they are ready to make a purchase. With 82% of consumers rating an immediate response as important when they have a sales question, delivering on ...

Every day, thousands of conversations between businesses and their customers unfold, each containing valuable insights that traditionally vanished into thin air. Conversation intelligence technology ...

In a world that’s dominated by demands for personalization, self-service and fast-moving buyer’s journeys, marketers are turning to conversational marketing to better engage prospects with relevant ...

There’s more than one acceptable definition of this method, but let’s go with the following: conversational marketing is the opening of a bona fide bi-directional dialogue between prospect and vendor ...

Drift, the company that claims to be the originator of the currently trending conversational marketing IT sector, yesterday unveiled at its FLASH Miami customer event the Drift Conversation Cloud. The ...