T hey’ve brought the BOOM! to the Costco food court, 30 Rock, and now the wrestling ring. In late October, Father-son duo A.J. and Big Justice, alongside their pal and fellow Ti

The key to their appeal, intentional or not, lies in how amateurish and cheesy they are. Gen Z/Gen Alpha ironically love them but also earnestly appreciate their authenticity. My son describes this generation’s sense of humor as “suspended between irony and earnestness,” or “irony in quantum superposition,” which he calls “Schrödinger’s Irony.”

Big Boom AJ explains how his match against QT Marshall at AEW Full Gear came together with some help from his opponent.

Big Boom AJ suffered an injury at AEW Full Gear. AJ faced QT Marshall on the Zero Hour pre-show, and he emerged victorious. The Rizzler and Big Justice of The Costco Guys got involved in the match as well.

When Tony Khan announced that the Costco Guys would go from being ringside guys at AEW All Out to featured performers on Full Gear Zero Hour, it divided the internet. On one hand, the opportunity was set up perfectly;