Amid a global economic crunch, budget holders everywhere will be looking for more effective ways to market their wares. Lucy Porter, head of planning and innovation at agency group PrettyGreen, tells ...

Over the last decade or so, PR agencies are increasingly competing with traditional creative agencies, and this had led to a proliferation of high-level creative talent in PR agencies. But because ...

In modern media environments, there are some unsung heroes of brands’ growth and continued success. Emma Grace, executive creative director and co-chief executive officer at PrettyGreen Group, argues ...

Yes, creativity is important, but make sure you focus on the message, say PR360 panellists “Don’t be so clever in your execution that you end up hiding your message. You end up generating lots of ...

Ultimately, creativity is synonymous with memorability. It’s a chance to break out of the mould and get noticed. All too often, brands assume that creative approaches aren’t right for PR B2B audiences ...

For being an understated marketing practice PR was a topic of serious conversation in the South of France last week. As you check out the best campaigns on the Cannes short list - most notably ...

Detroit-based public relations and creative firm VVK PR & Creative overcame some early hurdles to end with a solid first year in business. The company launched April 25, 2022, following co-founder ...

The annual SBA Small Business Week is a great time to increase awareness of America’s nearly 30 million small businesses, which employ almost half of U.S. workers. It’s also an ideal opportunity for ...

Greta Thunberg is accusing political and business leaders of prioritizing their image over taking aggressive action in the fight against climate change. In other words: greenwashing. Here's what she ...

Drone Destination, a UAV (Unmanned Aerial Vehicle) company listed on the National Stock Exchange (Stock Code - DRONE), today announced its association with Dentsu Creative PR as its official public ...