Generative AI is bound to shrink the labor market for creatives, according to this task-technology fit analysis, by making ...

Creative entrepreneurship is having a moment. With the rise of social media, e-commerce and remote work, artists and designers have more ways than ever to turn their creativity into a thriving ...

Creativity doesn’t have to be impressive to be effective. Below, coauthors Blythe Harris and Mallory May share five key ...

By testing humans against a broad range of models (including Gemini, GPT, and Llama) on standard creativity tasks—such as finding alternative uses for common objects—the researchers found that AI ...

Two old friends. A rainy afternoon. Vanilla lattes at Starbucks. Divergent conversations about life, the world, and the best tiramisu in town. An inquiry about my forthcoming book on creativity: “What ...

In polls of teachers, parents, and employers, creativity regularly tops the lists of the most valued skills for students to develop . The largest international assessment of creativity to date shows ...

Innovation, spontaneity, and flow are the ingredients that drive creativity. However, the professional creative world also demands structure, deadlines, and efficiency. Often, it is difficult for ...

Generative AI now beats the average person on certain creativity tests. The implication for creative work feels immediate.

Nearly 1 in 2 people in the creative industry, which includes advertising, marketing, public relations and media, identify as neurodivergent, which is significantly higher than the general population ...

In "The Cult of Creativity," Samuel Franklin excavates the surprisingly recent history of an idea, an ideal, and an ideology. Americans don’t agree on much these days. Yet even at a time when ...

Being creative is a source of happiness for many people. Whether engaging in art, music, writing, cooking, gardening, crafting, or inventing, stretching your creativity muscle is good for you and for ...