Julia Mahan is a marketing content & communications specialist in mortgage lending with extensive experience in both retail lending and mortgage servicing. She specializes in developing content ...

Every business knows the struggle: You generate leads, but most of them go cold before your sales team even has a chance to engage. The problem? Inefficient lead routing due to improper lead ...

What Is Lead Scoring? A Guide to Score & Grade Leads Easily Your email has been sent Lead scoring is a methodology that assigns numerical scores to individual leads ...