Forbes contributors publish independent expert analyses and insights. Dan Gingiss covers news impacting your customers and employees. Customer trust is the foundation of almost any business ...

AI has unexpectedly increased the cost of acquiring new leads. Here's how we've shifted our strategy to protect ourselves.

The role of Chief Revenue Officer has expanded far beyond traditional sales leadership. We are in the era of the empowered, digitally savvy customer whose purchasing journey is fragmented and complex.

Too many new startup founders think the quickest and most consistent path to continued growth is customer acquisition. They get on a very expensive treadmill of conquest marketing, where they’re ...

Editor's note: This is Part 1 of our two-part series on the retention reset. Today’s installment tackles the why: the post-ZIRP correction, why acquisition-first economics are failing and why ...

Analytics is at the heart of every marketing decision, and the use of customer information to derive insights has completely changed. Marketing organizations are now beginning to realize the benefits ...

The rent-to-own retail sector puts a new spin on the classic “need vs. want” consumer equation. It’s designed for consumers who don’t have the financial resources to immediately pay for big-ticket ...

New research outlines how rising acquisition costs, creator ecosystems, and retention strategies are reshaping digital ...

DraftKings Inc. DKNG appears to be outpacing rivals in the customer acquisition battle across the competitive sports betting landscape. In first-quarter 2025, the company posted robust metrics that ...