It’s a retail world these days — one that is completely centered around the customer’s needs. While this CX phenomenon is somewhat new for the utility industry, we have accepted it. Utilities that ...

The development of mobile apps is what Forrester calls “a complex and crucial competency in today’s digitized business world.” Mobile apps have become essential to any organization hoping to meet ...

Plugging in versus filling up: a seemingly small yet weighty decision that not only changes how drivers around the world get from point A to point B but also how utility companies adapt to servicing ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

It’s important to ensure everyone has a positive experience with your brand across all touchpoints. A great way to make this happen is by creating a customer journey map. This will provide you with ...

The digital customer journey starts from the moment they discover you and continues through to the final sale and follow-up messaging. The journey isn’t over once a prospect becomes a customer either; ...