Every successful business has one thing in common: a clear understanding of who it’s trying to reach. Your ideal customer isn’t just anyone who might buy from you; it’s the person who gets the most ...

The customer is the center of attention these days, like a child at his birthday party — so many options! To understand the customer’s choices and temptations, marketers utilize personas and journey ...

Everything you need to know about personas, segmentation and fueling customer insights with data. Many brands use personas and persona-inspired segments in conjunction with analytics to uncover trends ...

In the era of digitalization, digital customer personas assist in making your eCommerce store more relevant to both your customers and the internet. With their help, you can improve your various ...

New approaches to creating customer personas can help transform SEO, PPC, and content marketing. Read about ideas to use and gain new insight here. They’ve been called user, buyer, marketing, and ...

AI is reshaping marketing faster than ever. Blink once, and there’s a new tool, platform or trend making headlines. For franchise marketers, keeping up can feel like trying to drink from a fire hose.

Here is a list of the best free User Persona Tools and Templates to create customer, buyer, or user personas. A user persona is basically a UX design that defines your target customers. It consists of ...