Profitable business customers are essential for growth and success, but to attract and retain them, you must devise and implement a strategy that builds, fosters, nurtures and extends your ...

In today’s business environment, the importance of customer experience and personal relationships cannot be overstated. As the chief product officer of a global organization, I know all too well how ...

Your current research focuses on subscription businesses and the importance of customer capital. What is that, and why is it important for the economy? We often think of firm value as coming from ...

A transactional behavior model might seem appealing and like a fast route for businesses, but it comes with risks. Relationships are important to customers, and they quickly notice when the company’s ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Customers today yearn for an authentic human connection with the brands they patronize, yet many companies still rely on mass marketing tactics and transaction-based engagement models that treat ...

Explore how loyalty programs are evolving into critical revenue engines, focusing on customer retention, data utilization, ...