Ad agency DDB Chicago “exploited” a smaller, minority-owned New York shop in a “classic bait and switch” in an effort to win a $4 billion U.S. Army contract, a lawsuit alleges. Hero Group, which does ...

Reports of DDB’s demise may be exaggerated. But even if the brand survives Omnicom’s guillotine, the system that created it is already gone. Or why the age of names, myths, and craftsmanship is giving ...

Omnicom Health has merged DDB Health and The Purpose Group to create Remedy Edge. The holding company told MM+M on Wednesday afternoon that it is combining DDB Health’s HCP marketing expertise with ...

The U.S. Army has awarded its marketing account to Omnicom’s DDB, a contract worth $4 billion over the next 10 years. According to a statement from the Department of Defense, the bid was led by DDB’s ...

DDB has unveiled a new corporate identity that invokes the founding principles of the three men who started the agency 70 years ago: Ned Doyle, Mac Dane and Bill Bernbach. The new logo was designed by ...

At Cannes Lions this year, AI dominated the conversation again. But for Matty Burton, group chief creative officer at DDB Australia and New Zealand, the industry still has its priorities out of order.

Andrea Diquez was hired to turn DDB Chicago around. The CEO and her new lieutenants at DDB’s American flagship tell The Drum about the recovery effort and client demands for diverse perspectives. “DDB ...

Andrea Diquez, a 25-year veteran of Saatchi & Saatchi, is jumping ship to Omnicom Group's DDB, where she will become the first female CEO of the Chicago office. Diquez, most recently CEO of Saatchi's ...

DDB Worldwide's new CEOs are making a big push into data and precision marketing. They say clients are demanding more than just the broadcast ads that made the Omnicom agency famous. But the new ...

Show an episode of "Mad Men" to Keith Reinhard and he's probably been there, done it, and written the ad jingle. The DDB Worldwide chairman has spent more than five decades in the ad business, ...

After overseeing some of Coca-Cola’s most progressive and viral marketing campaigns—including last year’s Super Bowl ad on cyberbullying—and turning the beverage company into the top consumer brand on ...