In 2026, sales organizations are moving toward unified, permission-based data collection to comply with tightening privacy laws and support AI-powered personalization. By integrating and enriching ...

At the end of every sales quarter, finance teams at enterprise companies perform a version of the same labor-intensive ritual. They check what sales quoted against what billing received, looking for ...

Cecile Kellam, senior solutions architect at NetApp, and Dani Conner, AI solution sales specialist at the company, said a unified data platform is critical to helping government agencies unlock the ...

Industry experts say CRM success in automotive retail now depends on integrating unified, high-quality data with AI-driven lead scoring and tailored workflows. Poor customization, fragmented data, and ...

Nine in 10 sales teams use agents today or expect to within two years. 94% of sales leaders with agents say agents are critical for meeting business demands. 74% of sales teams with AI prioritize data ...

Salesforce Inc. today released details about its thinking in acquiring Informatica Inc. despite that company’s apparent overlap with Salesforce’s MuleSoft integration subsidiary. Executives said the ...

For decades, the relationship between sales and marketing has been famously fraught with tension. Sales complains that leads are weak; Marketing insists that Sales isn’t following up properly. But if ...

Customer journeys are growing more complex and data-driven, but many organizations remain constrained by fragmented insights and static CX models that are difficult to scale. A new resource from ...

New York-based startup aims to replace fragmented sales tool stacks with a single platform built around intelligent automation NEW YORK, NY, UNITED STATES, March 31 ...