Keye today announced Odin, the first AI diligence co-pilot designed specifically for private equity investors. Odin enables deal teams to ask questions in plain English and receive deterministic, ...

Between cookie deprecation, browser changes that limit attribution, new data laws and the potential loss of addressable open exchange inventory, it’s clear that data and identity are the most ...

AiOpti Recognized for Deterministic Measurement Linking Media Exposure to Real-World Outcomes The real reward is seeing ...

When you consider the primary appeal of digital marketing -- being able to measure, in real time, how your advertising is performing -- using deterministic data seems like the only reasonable choice.

"Retail does not require ESG claims. It requires verified performance and resolved sustainability data that fits existing ...

Data clean rooms have been around for a while, but 2022 brought data clean rooms to the forefront of conversations as the concept scaled and was adopted among more agencies, marketers, and publishers.