Cross-device tracking is the latest Holy Grail of digital advertising. At stake is the marketer’s ability to recognize the same consumer when he or she interacts with a brand, whether that interaction ...

Increasing scrutiny and limitations based on the many state consumer privacy protection regulations warrant proven and compliant methodologies across diverse and emerging digital media The new patent ...

Research team debuts the first deterministic streaming algorithms for non-monotone submodular maximization, delivering superior approximation ratios with minimal memory and real-time throughput on ...