If there is one universal truth about the digital world, it is that as soon as we become comfortable with one set of standards, everything changes. And now, as the industry moves away from third-party ...

When you’re a business development leader, it's important to develop specific strategies that will move your business forward via the types of products and services it has to offer current and ...

Marketing has changed significantly in recent years, and anyone who manages businesses, teams and projects in this field has had to adapt. For up-and-coming marketing leaders, this means staying ...

It's been a tumultuous year for the advertising industry. In June 2020, GroupM estimated that the advertising economy will decline 10% globally in 2020. Money is tight, and it has become more critical ...

For those of you who follow me on social media, you’ll know that I advocate a return to marketing fundamentals with a focus on developing marketing strategy first, then the tactics that deliver that ...

In developing any form of strategy, digital or otherwise, there are key issues to be considered if the strategy is to be successful. The retail sector of the Nigerian Economy is a fast growing one and ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a leading market intelligence solutions provider, has announced the completion of its latest article for the chemical industry. This blog covers: An ...

Here are Insider's 2024 rising stars of brand marketing. They commanded new tech to reach Gen Z and led campaigns that helped their companies soar. They come from established companies like General ...

There is no disputing the popularity of content marketing among B2C and B2B marketers alike. Every day, consumers are inundated with text, image, audio, and video content via email, social and text ...

Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...