Good morning, AdLand. Here's what you need to know today: Students from the Creative Circus advertising school became the latest people to mock Diet Coke's "You're On" ads, which claim that ...

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The first Diet Coke hunk ad conjures up a powerful sense of mid-Nineties nostalgia: it's right up there with PJ and Duncan, Seattle being the centre of the universe and double light-wash denim.

Diet Coke has unveiled its latest campaign, ‘This Is My Taste,’ featuring Irish actor Jamie Dornan as the new brand ambassador, replacing Kate Moss. In the ad, Dornan highlights his love for ...

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In January, the company rolled out new flavors, packaging, and advertising for the struggling brand. "One of our points of dissatisfaction in 2017 was we were not about to turn around Diet Coke ...

From the mid-90s to the early 2000s, the brand famously aired its iconic ‘Diet Coke Break’ ads, featuring nearly naked men sipping the fizzy drink while women looked on with longing.

Diet Coke Frost, reportedly the first frozen product in the brand’s 31-year history, has been yanked from 7-Eleven stores after just one month, according to Advertising Age. The trade ...

This is a challenging time for grocery-store brands. For example, last month, McKinsey published a report on 18 “arenas of ...

Consumers are turning away from pricier Starbucks coffee, McDonald’s Big Mac meals, Doritos, Monster energy drinks and ...

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