Discover the differences between organic and paid search and social media strategies for local businesses. Make informed decisions on where to invest your time and resources. Local business owners ...

Search engine optimization (SEO) has been around in various iterations for over 20 years. Traditional SEO focuses on optimizing a website’s content and structure to improve its ranking in search ...

Last week, we looked at how intent around branding terms picked up early in the new year. Effective branding, while an integral piece of an overall marketing strategy, can be a nebulous task. This ...

Search engine optimization (SEO) has long been the cornerstone of organic search success; however, a new concept is emerging that I think could transform the landscape of paid media: ad engine ...