In a world saturated with digital marketing, a recent study by Vericast uncovers the surprising staying power of direct mail. Far from being a relic of the past, physical mail advertisements continue ...

In a time when misinformation is everywhere and consumer skepticism is at an all-time high, trust has become marketing’s most valuable currency. And for all the new tools and platforms marketers have ...

As digital advertising faces increasing saturation and declining engagement, automotive businesses across the United States are revisiting a proven strategy—targeted direct mail. From dealerships ...

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. Digital advertising seems to be everywhere. You turn on your ...

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...

David is a best-selling author, speaker and trainer. He is also CEO of IPD, a world-class marketing agency based in Tampa, Florida. The only thing that’s certain in marketing is this: Nothing is ...

For the past few years, it feels like every marketing conversation has revolved around AI. AI-generated content. AI-powered targeting. AI-driven analytics. AI this, AI that. With all the attention ...

A new consumer survey and strategic industry data analysis conducted byVericast illustrates why print advertisements remain in style. They play a critical and emotional role in how consumers choose to ...

The findings: Technology has enhanced how personal direct mail can be, but another survey just confirmed it’s also a very effective way to reach customers and build relationships with them. That’s ...

DMNews.com, October 7, 2004 , Thursday, October 7, 2004 12 AM Seventy-six percent of adult consumers read direct mail advertising, according to the Vertis Customer Focus: Direct Marketing 2005 survey, ...

Have you seen TV or direct mail ads for reverse mortgages? I'm going to guess that you have, especially recently, since the volume of mail ads has increased dramatically over the last few years. The ...