Direct mail might seem like the marketing equivalent of the Stone Age, but after taking a hit during the pandemic, practitioners are infusing modern touches into the channel. Marketers don’t have a ...

Many marketers struggle with how to increase their direct mail response rates, year over year. There can be many reasons for falling response, such as the offer, the creative or the list. Sometimes, ...

Direct mail campaigns that perform best are rarely random. Successful mail programs are built on strategy. They start with the right audience, use smart creative decisions, and follow a clear plan ...