VideoAmp Adds Disney, Fox, Paramount to Planning Tool Using First-Party Streaming Data
VideoAmp, one of several rivals to Nielsen that have emerged in recent years, unveiled VXPTM, a new media-planning tool that ...
Marketing Dive10d
Disney, Paramount link with VideoAmp’s new cross-screen planning tool
VXP will help marketers reach and track audiences across linear TV from more than 40 million homes and 65 million devices.
Variety22d
Disney Hires Paramount’s Daria Cercek to Lead Film Studio’s Live-Action Division
During her tenure at Paramount Pictures ... in production and development at New Line Cinema and 20th Century Fox. “Disney has long set the standard for timeless storytelling, bringing to ...
Research Live10d
VideoAmp partners with Disney and Fox
Media measurement company VideoAmp has partnered with Disney and Fox on audience data for its media planning tool.
Yahoo Finance11d
Disney, Paramount link with VideoAmp’s new cross-screen planning tool
VXP, which stands for VideoAmp Cross Screen Planner, will include census-level streaming data from publishers, including Disney, Fox and Paramount, in addition to its previously announced ...