The launch of its Display Advertising API gives brands more opportunities to bridge the gap between offsite and paid search ...

What does it take to make a paid search or video ad stand out? See what good ads have — and what they don’t. Subscribe To Our Newsletter. Daily search marketing tidbits for savvy pros.

More than half of digital display ad impressions are not actually seen by consumers, according to a recent report from Google. The study, based on an analysis of July and October 2014 data from Google ...

text ads on the search network, and display ads on the display network. Traditional text-based ads can only be run alongside unpaid organic search result listings on Google.com or other websites ...

Pacvue was selected as a beta partner for Walmart Connect’s Display Advertising API functionality, giving clients immediate access to Onsite Display self-service offering. Now, advertisers can create ...