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Professor Carl Mela found an algorithmic way to optimize prices in real-time bids and increase publishers' revenue ...

As retailers enter the new year, they face a critical reality: simply having a retail media network is no longer enough.

Companies advertise on these devices with text ads (via SMS), banner advertisements, other display ads, and videos. Advertising may also be found when using downloaded apps, including mobile games.

How about golf carts as a platform for showcasing ads or displaying other information? For this, the golf bags come ...

One of the major challenges is banner blindness—the tendency of users to ignore display ads altogether, especially when they are accustomed to seeing the same format repeatedly. As users become more ...

A giant panda appeared on a spectacular 3D advertising display in China. Passersby were captivated by the animated animal ...

A VisitBritain marketing campaign at Paris’s Gare du Nord station deployed a new touchscreen-enabled modular hologram wall ...

Get your daily dose of search know-how. Subscribe To Our Newsletter. Daily search marketing tidbits for savvy pros. In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs ...

Meta, under legal pressure in the European Union over a binary "pay us or consent to ad tracking" choice it currently offers regional users of its social ...

Facebook, Instagram, Google and YouTube are clamping down on political ads in an effort to combat misinformation that could ...

Hansol Chemical, a Korean manufacturer of materials needed for quantum dot (QD) displays, has filed a complaint against Chinese TV giant TCL, alleging the company is advertising its TV models as QD ...