E.l.f. Beauty announced on Wednesday plans to acquire Hailey Bieber's beauty brand Rhode in a deal worth up to $1 billion as the cosmetics company looks to expand further into skincare. Stream San ...

E.l.f. Beauty is snapping up rhode, the breakout brand from Hailey Bieber, in a $1 billion deal. Hailey Bieber remains the founder and expands her role as chief creative officer and head of innovation ...

E.l.f. Beauty missed revenue estimates but beat on earnings for its fiscal second-quarter earnings. Hailey Bieber's cosmetics line Rhode is expected to increase the company's annual sales by $200 ...

Shares of e.l.f. Beauty rallied Thursday after the cosmetics maker boosted its full-year outlook, as shoppers continue to seek out lower-priced cosmetics and as its acquisition of Hailey Bieber’s ...

Cosmetics company E.l.f. Beauty acquired Hailey Bieber’s skincare brand Rhode for $1 billion in May 2025. The acquisition will bring the company into Sephora and with it, a new audience. Yet, it ...

In May, e.l.f. Beauty (NYSE:ELF) agreed to acquire rhode, a beauty brand founded by Hailey Bieber known for its collection of high-performance, skin-focused products. The beauty industry is witnessing ...