Bloggers may be up in arms, but Emirates understands that scarcity creates desire and exclusivity protects brand equity. Few companies excel at brand management like Emirates. I’m talking about the ...

Emirates has a new policy restricting how young children can access first class seats. Children under 8 cannot use frequent flyer miles to book a first class seat. Kids must be at least 9 years old to ...

Experience Emirates' A380 First Class on the busy route from Dubai International Airport with flight EK31. This video ...

Emirates uses first class as a brand weapon. En-suite bathrooms would deepen that moat — the economics alone will keep most rivals on the sidelines. Emirates is planning to add en-suite bathrooms in ...

A leader in luxury first-class travel experiences is planning to add another key feature to its most premium suites. “I'm working on en-suite bathrooms in first class suites,” Emirates president Tim ...