Varsity Brands believes cheerleading is ready to graduate from college and step into the professional ranks. On Wednesday, its subsidiary Varsity Spirit unveiled the Pro Cheer League—a for-profit ...

NBC’s new primetime comedy “Stumble” is a love letter to cheer. Or should that be “Cheer,” the hit Netflix docuseries that catapulted a sport with high-flying stunts, squad drama, bedazzled uniforms ...