A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Every business, regardless of circumstance or scope, needs an effective content strategy. It allows you to engage with your audience, attract new customers, and communicate your mission and values. If ...

Opinions expressed by Entrepreneur contributors are their own. Embarking on a marketing campaign without a solid strategy is like trying to find a destination without directions or a map to guide you.

Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...

So you’re ready to document your content strategy. You think you know what that entails – you need to write this down somewhere… right? OK, you’ve got a blank Google Doc waiting with a blinking cursor ...

Some users may be ready to buy while others need more information or prefer to browse and compare sites. Dynamic content allows you to reach all those people in real-time. But what is it, and where ...

Opinions expressed by Entrepreneur contributors are their own. There’s no denying that the way people consume content is at an all-time high and has drastically changed over the past few years. The ...

Content is more than just words on a page — it’s a driver of change, a system of interconnected parts and a strategic force in digital transformation. From content modeling and taxonomies to AI ...

The concept of omnichannel experiences first emerged in 2010, yet 14 years later we’re still talking about how to deliver on the promise. Certainly, companies have made significant gains in their ...

What is B2B content marketing? B2B content marketing is the creation and distribution of valuable and relevant content to attract and engage businesses. Simple enough, right? However, if you’re a B2B ...

We’re no longer in that phase where everyone was saying, “Video is blowing up.” Nope. Video has blown up, and it’s here. It’s there. It’s everywhere. These days, audiences expect and demand video ...