Marketing research is usually the first step in the marketing process, after ideas for products are conceived. Small companies conduct marketing research to obtain information from the marketplace.

Consumers are bombarded with unending streams of information on millions of products from thousands of companies. Positioning is a strategy to get your company and products noticed; it actually refers ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

Cracking the code to achieve marketing success has always been challenging for marketers and SEOs. We often find ourselves immersed in established digital marketing tactics, only to discover that they ...

Simply put, influencer marketing is using the voice of a thought or industry leader to get your brand’s message to your audience on your behalf. It’s an easy way to use the celebrity status of a ...