The brand is testing whether consumers like the wide-mouth container for its sauce, and Guinness brings the flavor of its ...

From fries to hashbrowns, HEINZ Ketchup and fried potatoes have always gone hand in hand. But for some reason, potato chips and HEINZ don’t always receive the same warm reaction. Today, the brand is ...

What: “Heinz Chip Dip,” a limited-edition offering to help align Heinz ketchup with potato chips (rather than fries) in the minds of consumers, extending the brand’s “It Has to Be Heinz” platform.

If you're the kind of person who puts ketchup on your ketchup, and you find the act of squeezing or sliding the red goop out of a bottle too labor intensive, Heinz has just the thing for you.

Designed to make trying the combo as easy as “pop, dip, enjoy,” the HEINZ Chip Dip offering boasts a HEINZ ketchup bottle ... bulk sale at Walmart for the first time ever.