Google's Eleanor Stribling reveals GA4's roadmap: full-funnel measurement platform within a year, then evolving into an AI-powered business decision platform.

Custom funnel reports can now be created inside Google Analytics 4 (GA4), allowing you to view the steps you can follow to complete a task and assess the number of users who abandon the process ...

If you’re running a business that has a website, you need analytics. Knowing how people are finding and engaging with your website is golden information that you can build on. Understanding which ...

GA4's AI-driven Insights platform can help you make sense of it all by automatically uncovering patterns and connections that may otherwise go unnoticed. The marketing industry is ever-changing, and ...

Discover new time-saving and advanced-level features GA4 offers that UA didn’t, key resources you may have missed and more to fast-track your GA4 learning curve. The July 1 migration deadline for ...

We entered 2023 talking about GA4 and we’re doing the same thing in 2024. Frequent readers of Search Engine Land – and all SEOs, for that matter – know why: GA4 wasn’t ready for prime time when Google ...

TrackFunnels has expanded into MarTech consulting, supporting B2B teams with GA4 tracking, MarTech integrations, and reliable marketing automation systems. AI doesn’t change the fundamentals. Garbage ...