Bottom Line: Despite conventional wisdom and years of legal practice, becoming a household name can prove to be a brilliant marketing strategy for companies. When you’re stumped by some momentarily ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Nabisco’s Nilla Wafers have been a reliable staple in cookie jars since 1898, but the brand name is only 58 years old. In 1967, Nabisco rebranded the product from Vanilla Wafers to Nilla Wafers.

It happened to aspirin when the masses started popping the pills by the billions. The same fate befell the "yo-yo," the "escalator" and the "laundromat." But for now, Google has avoided "genericide." ...

In one of my frequent daydreams in which I imagine a parallel world where I'm unfeasibly rich and powerful, I've invented a bath overflow warning system called the Liquobeep. It hangs over the side of ...