One of the important elements of performance management is the use of metrics. A business metric is a numerical measurement used as a baseline measurement for employee performance. Metrics should not ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Vivek Yadav, an engineering manager from ...

Metrics help a business determine whether its goals are being achieved, but only if they have been carefully chosen to represent progress towards central objectives. To write a metrics plan, involve ...

When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.

Many IndustryWeek readers will be familiar with the use of a quality management system (QMS) to establish quality objectives. But as the name implies, a QMS is more about managing quality than ...

We've embarked on another year, and many business owners — myself included — are spending time looking at their company’s growth over the last year and setting goals that will keep their businesses ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More In my first stint as a machine learning (ML) product manager, a simple ...

There is no “right” way to run a PPC account – trial and error will help you find the best path to positive ROI. In this installment of Ask Me Anything About ...