In an effort to help app developers promote their downloads, Google’s AdMob mobile ad network is enhancing its text banners. The Google Mobile Ads Blog noted that the new banners that can run in ...

Google is testing header bidding – again. But this time it’s for in-app demand. On Thursday, Google announced the kickoff of a beta test to blow up the waterfall mediation model within its mobile ad ...

As more consumers turn to their mobile device before desktop, Google continues to improve on reporting features in AdMob. The company most recently updated the AdMob software development kit (SDK) to ...

Mobile application update. Vector flat outline icon illustration isolated on white background. Google released a batch of new monetization, targeting and measurement features for AdMob on Thursday, ...

Mobile gaming is a $68.5 billion market, with 80% or $54.9 billion coming from smartphone games and $13.6 billion coming from gaming on tablets, according to a Newzoo’s latest Global Games Market ...

SAN FRANCISCO--(BUSINESS WIRE)--Mintegral, a leading programmatic ad platform, announced today that it joined Google AdMob as a bidding and waterfall SDK network with supported ad formats of ...

AdMob’s new app-level setting offers more control over ad experience and performance, though the default opt-in signals. AdMob is rolling out a new app-level setting that controls high-engagement ads ...

AdMob is a mobile advertising company and system that, in May 2010, was acquired by Google. Some Android developers who create applications and games for Android smartphones use the AdMob advertising ...