If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and ...

Automation performance depends on signal quality. Learn how Google Ads prioritizes signals, how pollution starts, and how to ...

Keyword research is one of the most important tasks for both SEOs and paid search practitioners. While there are plenty of robust tools on the market, Google Ads Keyword Planner is a great, free ...

Overview: Clear campaign objectives focus Google’s optimization signals and improve cost efficiency across bidding and ...

Google Ads has a new feature in the keyword planner tool that will auto-organize new keywords into ad groups for you. This feature will take your new keywords and auto-organize them into keyword ideas ...

Google has added the negative keywords tab to the Google Ads Keyword Planner tool. This gives advertisers more data and tools to add keywords to exclude from their Google Ads campaigns. This was ...

PPC.io put together the highest paying keywords for Google for 2024. They broke it down amongst a dozen or so categories. ? EXAMPLE: We found an article from HubSpot claiming that “Houston Maritime ...

High CPCs? Low ad quality, not bids, may be the real culprit — improving your Quality Score drives better results.

In an era where AI-driven campaigns like Performance Max and "AI Mode" handle the heavy lifting of bidding and placements, ...

Learn 15 practical ways to improve Google Ads conversion rates, covering bidding, targeting, ad copy, and landing page ...

Clicks down in Google Ads? Diagnose Quality Score, impressions, ad changes, and competitor pressure, then apply quick fixes ...