The Delhi High Court has ordered online travel agency (OTA), EaseMyTrip, to stop using “MakeMyTrip” as a Google ad-word until further notice. Google ad-word is an advertising system of search ...

on Thursday that the use of the keyword “MakeMyTrip” in Google Ads was “no deception at all,” even if the search results show links and advertisements for rival travel company Booking.com.

MakeMyTrip filed a copyright infringement case against Booking.com and Google, alleging that the former had been illegally bidding on the trademarks associated with MakeMyTrip in Google Ads In ...

An “asset coverage” report rolling out next month will identify underperforming asset groups and suggest adding elements like ...

New data reveals that common optimization strategies like Ad Strength and creative length may not correlate with better ad ...

Commissions do not affect our editors' opinions or evaluations. The Google Ads program is Google’s online advertising platform that allows you to create and display ads to target potential ...

Search Engine Land » PPC » Google Ads adds ‘Unintended Consequences’ to Insights Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with Search ...

Commissions do not affect our editors' opinions or evaluations. Google is the largest digital ad platform in the United States, accounting for 27.1% of ad revenue in 2023 alone. Google ads can ...

MakeMyTrip's corporate travel platform, MyBiz, has seen significant growth, reaching over 50,000 clients in four years. The platform offers automated booking services for flights, hotels ...

In fiscal 2024, MakeMyTrip reported its highest annual gross bookings revenue ever – $7.9 billion. Plus, the company’s operating profit was $124.2 million, which is a stark turnaround from ...

The Price to Earnings (P/E) ratio, a key valuation measure, is calculated by dividing the stock's most recent closing price by the sum of the diluted earnings per share from continuing operations ...

Morgan Stanley analyst Gaurav Rateria maintained a Buy rating on Makemytrip (MMYT – Research Report) today and set a price target of $111.00. Gaurav Rateria has given his Buy rating due to a ...