If your business relies on a strong Web presence, you need to pay close attention to visitor statistics to improve performance and more accurately target markets and demographics. The Google Analytics ...

In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more. A ...

Google also released a new wizard to create and tweak the Google Analytics code, with a few advanced functions built in. Now it will be possible to configure the code for multiple domains, advanced ...

With Google Analytics rushing folks on Universal Analytics to set up Google Analytics 4, many are asking if they should run both UA3 and GA4 code at the same time. The answer, in my opinion, is yes, ...

If you are a marketer, you know just how important it is to keep track of your analytics, and there are plenty of resources to make sure you are your own analytics expert. These analytics help show ...

Google Analytics has always been very good at telling you what people have been viewing and clicking on your website, but in the past, you always had to guess what type of people were coming to your ...

Did you ever see your Google Analytics code, for your website, on someone else's site? It happens for some reason here and there. But if it does, there is no reason to worry that it will impact your ...

Here's why importing your conversions from Google Analytics and then using it for optimization of your Google Ads campaigns doesn't always make sense. As an alternative to setting up Google Ads ...