NEW YORK--Google brushed aside a series of missteps and concerns over tough market conditions on Thursday, declaring it would push ahead with a highly anticipated auction for its $3.3 billion IPO ...

First-price auctions are coming to Google AdSense. The change will go into effect later this year, Google shared in a blog post on Thursday. Google Ad Manager and AdMob have already switched to a ...

The auction for Google Inc.’s highly anticipated initial public offering got off to a rocky start Friday after the Web search company sidestepped a bullet from securities regulators. Mountain View, ...

It happens in milliseconds, ideally, as you browse the web. Networks of computers and software analyze who you are, what you are looking at and buy and sell the advertisements you see on web pages.

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. There has ...

Google announced that by the end of the year, Google will move AdSense from second-price to first-price auction. Google said they expect this to have a neutral impact on AdSense publishers' earnings ...

It happens in milliseconds, ideally, as you browse the web. Networks of computers and software analyze who you are, what you are looking at and buy and sell the advertisements you see on web pages.