Welcome to our weekly Search Engine Land series, Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I’m highlighting a different Google Ads feature, and what you ...

One thing that attracts many entrepreneurial-minded spirits to the SEO industry is its dynamic design. Strategies are changing continuously based on each client’s focus and industry, preventing ...

Google’s John Mueller first observed that BERT has been in use for awhile now, that it’s not something that is “coming out” as if it’s still being rolled out. “So BERT is essentially a machine ...

Google added the ability to refine keywords directly in the Google Keyword Planner tool. Google wrote this is to help "make it easier for you to find keyword ideas that fit with your new and existing ...