AI isn’t going away, but Mueller says strategy beats semantics. Focus on how users really find and engage with your site.

Google's John Mueller says businesses relying on referral traffic should consider the 'full picture' of AI and prioritize ...

John Mueller, a Google Search Analyst, responded to a question on Reddit named Is SEO still enough, or do we need to start ...

SEO vs. GEO. AI Mode expands. AI Overviews kill clicks. Goodbye, num=100. These were among the most popular and biggest SEO ...

Search behavior no longer follows a single pattern. Users still rely on Google results, but they also ask questions in AI-powered tools that summarize answers instead of listing links. This shift ...

Google's John Mueller said on Reddit that when picking a site name, make sure to pick something that you can reasonably ...

Stay ahead of the SEO and AI game with these 2026 Enterprise SEO trends. Discover what's new and how to adapt your marketing ...

Google software developer Martin Splitt touches on a "very sensitive topic" in the latest episode of Google Search Central. Search engine optimization professionals struggle to get developers to do ...

AI is significantly impacting the SEO landscape and making SEO easier and more accessible. If you’re a small business ready ...

So far, 2025 has already been littered with posts questioning the value of investing in SEO in the new world of AI, where users can get direct answers to their questions. I want to offer a more ...

Why do you need SEO? Because a greater web presence doesn't happen by accident; it's a strategy driven by data and analytics, which in turn yield tangible results. SEO essentially lays down the ...