Google’s new data transmission controls let advertisers fine-tune how ad and analytics data flows when user consent is ...

Google has added new agents to its BigQuery data warehouse and Looker business intelligence platform to help data practitioners automate and simplify analytics tasks. The data agents, announced at the ...

Gain insights into behavioral analytics—understand its impact on e-commerce, gaming, and security, and explore its challenges ...

Overview:  Predictive analytics is about action, not just forecasts. The best platforms explain trends and guide what to do ...