Forbes contributors publish independent expert analyses and insights. Prakhar Khanna covers lifestyle tech for Forbes. Alexa is getting a generative AI makeover, and it could be the biggest, most ...

The all-new, long-awaited Amazon Alexa rewamp is here and it’s called Alexa Plus. It will start rolling out next month but you’re unlikely to get access without signing up for it. The new generative ...

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Amazon offered a bit more insight into how it sees its AI platform competing in the real world at the Consumer Electronics Show in Las Vegas last week. Namely, Amazon plans to leverage the extensive ...