One of the most reliable pickups you can buy is now an ICON Chevrolet C20 from 1972. I know it sounds crazy, but the team over at ICON has gone to great lengths to make sure the old Chevy pickup has ...

Icon is best known for its restored and re-engineered 4x4s, but the Chatsworth, California company is also heavily into vintage pickups. We were fortunate enough to drive a blue 1952 Chevrolet ...

Classic pickup trucks are decidedly cool and can be lots of fun to drive around in. However, they're not the ideal option if you like modern tech. Well, ICON 4x4's latest Derelict series hauler ...

California-based Icon built a 1952 Chevrolet Thriftmaster 3100 pickup that showcases a different approach to the work it’s famous for. While its previous Thriftmaster-based builds (including the one ...

Los Angeles-based Icon is perhaps best known for Toyota Land Cruiser restomods, but the company has also made 1950s Chevrolet Thriftmaster pickup trucks part of its repertoire. Icon unveiled an "Old ...

They don’t make ‘em like they used to, so if you got one, make sure you keep it running nice. That’s the idea, at least, and now, Los Angeles-based car customizer Icon is giving us a taste of what ...

Icon is perhaps best known for its meticulous Toyota Land Cruiser restomods, but the Los Angeles-based company works with plenty of other vehicles. Its latest build is a 1950 Chevrolet Thriftmaster ...

For many of us, making an old car or truck run like new again is to restore its magic. Sometimes when we do, though, we’re reminded how much better new cars are engineered than their progenitors. With ...

Garret Donahue, a Southern California native, has been involved in car culture for the majority of his life. From organizing local group drives to attending open track days, Garret dives deep into the ...