What’s the most valuable lesson you’ve learned about identifying your ideal customer, and how has this lesson shaped your ...

There is intense competition in the business space as entrepreneurs jostle for market share. Before you start pushing the big ...

While narrowing your customer base to a smaller demographic may seem counterintuitive, it greatly increases your brand's exposure.

1. Identify Your Target Customer If you haven’t yet identified your target customer, now is the time to do so.

By identifying your ideal customer personas first, you will find product-market fit faster and identify the right customers to sell to.

Robert Simons, Harvard Business School professor, says companies still struggle to choose the right customer.

Learn more about your customers and use that knowledge to leverage a competitive advantage.

How to Identify Your Target Customers The clock is ticking on our 20-minute business model. Today’s task: Describing potential customers for the new business – in five minutes or less.

Identify your target market and put your business in front of the right customers! Learn how to finalize your product or ...

Learn how to identify the behaviors of your best B2B customers and encourage similar behaviors in others so you increase revenue and loyalty.