But identifying your ideal customer is different from creating a great customer. The latter requires a different kind of analysis. Dig into the histories of your customers and determine which ...

To demonstrate the process of identifying your Minimum Viable Customer that I described in my post here, I’ve created this simplified example of a semi-fictional company (semi-fictional in that it is ...

Monitoring keywords and popular hashtags enables you to spot potential customers discussing topics related to your business. Social listening offers early signals on emerging trends and indicates ...

You’re likely familiar with the Pareto Principle, the old 80/20 rule and how it applies to marketing — 80% of your profit comes from 20% of your customers. You also know who those “best ...

If you see anyone visiting your Web site from “Aircell ... To give a real life example, we helped Ferrari identify actual potential customers from visitors who were just looking at pretty ...

Take action: Create a well-defined profile for your typical customer. Once you know where they go, and why they go there, you can begin to craft a personalized strategy. Step 2: Identify your ...

If you want to boost your sales by solving a real problem ... Related: How to Identify the Pain Points That Make Customers Decide What They're Going to Buy Before jumping in, I had to prove ...

You can use surveys, focus groups and other online tools to gather valuable data, helping you understand what drives customer decisions, identify trends and fine-time your marketing strategies to ...