These expert insights showcase how data can redefine market approaches. Unlocking customer insights using data analytics has ...

These personas are imagined profiles of your ideal customers. Identifying their characteristics will help you determine the ...

Alongside market research, you can also analyze your current customer database. Analyze the people buying your products and identify commonalities, trends, and behaviors you can tap into. Advanced ...

Does your business identify your customers' needs for new product development (NPD)? And how can customer involvement in the process of NPD be effective? The idea seems simplistic in real-life ...

Opinions expressed by Forbes Contributors are their own. I cover corporate culture, employee engagement, and leadership. Ask yourself a few questions about your organization: Do customers think ...